Caesars Bluewaters Dubai

When we opened Caesars Bluewaters Dubai, the internal studio team was tasked with branding everything from the island itself to the individual properties and all of the amenities within.

 

RESPONSIBILITIES

• develop logos, hard signage and branding a variety of restaurants, bars, spas, pools, daycares and more

• create photography decks to instruct local photographers on how to style, light and shoot for each unique amenity

• accommodate designs for cultural norms and translations into Arabic

• create legal documents and forms for customers and employee onboarding

• design the back-of-house employee areas and communications

 

With an aggressive timeline and virtual tours of the construction process, we developed a visual system to facilitate a high-end experience.