Embassy Suites Rebrand

When I joined Hilton, I was tasked with the Embassy Suites rebrand. Embassy is an all-suites brand with an emphasis on great service, large open spaces with greenery and complimentary breakfast and drinks.

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RESPONSIBILITIES​

• manage the photography process, which entailed sourcing and working with the photographer, storyboarding shots, casting models, sourcing wardrobe and traveling to direct shoots on-property

• strategize the brand and consumer journey to determine how to communicate to guests at each stage in their time with us

• develop the new brand design and train other designers on how to use it

• conceptualize various campaigns to increase brand awareness and drive bookings

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As the main designer I worked closely with copywriters, account executives and brand strategists.