Flamingo Las Vegas

With its long history on the Strip, Flamingo is one of the most recognized properties in Las Vegas. It is located in the middle of the action, directly across from Caesars Palace. Naturally, this means it has to have plenty of excitement and target a younger crowd. The GoPool and adjacent Beach Club are the Flamingo's daylife offerings, featuring entertainment from local DJs to big-name artists. Las Vegas has a plethora of pool clubs to choose from, so this creative has to be enticing and draw in guests who are looking for an exciting experience. Another designer created GoPool brand, I helped build that out and I also created the entire Beach Club brand. At the time, I was a huge dance music enthusiast and I used that insight to create a brand that would attract our target audience and portray an energetic atmosphere. We also opened a. new 20s-style bar called Flamingo Social. The preliminary branding is shown below.