Hampton Inn & Suites F&B Collateral

Our team was tasked with rebranding Hampton Inn & Suites, with my main focus being food and beverage illustrations. This started with their new pizza offering at international properties. I created the pizza along with collateral such as menus, aprons, coasters and pizza boxes. Shortly after, Paris Hilton wanted to create her own custom Hampton breakfast item. With the waffle being Hampton's pride and joy, it only made sense that she create her own spin on it: the Sparkling Strawberry Waffle. I was tasked with illustrating this as well, along with various collateral announcing and promoting it. I  sketched these out, created them in Illustrator and lastly used Procreate to add texture and dimension to them. The last step was creating guidelines to direct other designers on how to create further illustrations, if ever needed.