High-End Direct Mail

Mail. We all get it but we throw most of it in the garbage (or - hopefully - the recycle bin). When companies send out physical mail to customers they are hoping to grab their attention and not get tossed with the rest. The piece has to stand out among the mundane bills, grocery store ads, oil change coupons and a myriad of things we receive on a daily basis. The pieces below accomplish this by using eye-catching colors, imagery and graphic elements, paper textures and printing treatments that stand out to the touch as the recipient is sifting through the pile. Typically pieces with the most lavish treatments are sent to our big-spenders, while the general guests receive lower grade paper stock. With this in mind, I had to work with our clients' cost-per-piece requirements and total budgets to provide low-level, mid-level and high-level options for various campaigns.