Hilton Corporate Rebrand

The Hilton corporate rebrand was revealed with a showcase at the IMEX America Conference in 2024. Being based in Las Vegas, I was tasked with creating many pieces of the tradeshow booth. The purpose here was to utilize the new brand ID to own our space and show off our updated collateral. I worked with vendors to ensure each piece was designed with the correct dimensions, orientations and resolutions for print. In addition to the booth itself, I created print collateral such as menus, flyers and postcards - and digital collateral such as email announcements and large screens showcasing our properties. The booth was a success and got plenty of attention, thanks in no small part to the free coffee cart welcoming everyone front and center.