NYE Invitations

Parties with Caesars Entertainment are always a grandiose occasion. Every year, we create new custom invitations that feel special and unique to our guests. We then expand on the creative and apply it to other collateral pieces, everything from on-property signage to table numbers at the events themselves.

 

The first concept featured below is called "Transitions." The graphic on the cover transitions from a rough sketch to a modern line drawing, meant to echo the transition that happens at midnight - from old to new, beginning to completion a new day, a new year, a new start. Inside the holder, there is a page for each of our parties, all with a different icon and color scheme to match the property. The team and I also had to spec out the metallic inks and gloss coatings, as well as create prototypes of how the envelope and invitation would open. "Transitions" won Silver in Cards and Invitations at the 2019 American Advertising Awards.

 

Below that, you will see the brainstorm stages of an unused (due to cost and time) concept that I worked on with my Creative Director at the time, Gabriel Garcia. We set up a studio and photographed various party elements, creating little snapshots of a typical new year's night: shot glasses, confetti, glitter. We were able to customize these scenes to include elements from each of our properties and really evoke the feeling of a quintessential New Year's party.