Paris Las Vegas

When it came time to rebrand Paris, I made sure I was on the project. Ever since I visited actual Paris, France I always felt that our property in Las Vegas was in dire need of an update to reflect the city's beauty. I buried myself in research: I went to the property, visited the archives library at UNLV to pull archival sketches and scoured the internet for inspiration. As a team we spent hours brainstorming, watching clips from movies and shows that have taken place in Paris and we created personas before starting to build concepts. Mine was called "Charmed by Paris" and leaned into the classy yet whimsical qualities of the city; it has grace, attitude and a presence you instantly fall in love with. My colors and graphic elements were inspired by warm springtime sunsets in Paris and the Rococo period in French art, while the photography captures moments between people and their environment. The mixed typefaces echo the charm of old-world France layered with the new and contemporary, much like the hotel itself. I worked with a copywriter to create a voice that is alluring and confident, but also conversational and inviting.

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Below that you will also see a rebranding for Voie Spa and the famous Eiffel Tower Experience.