Westbound Bar & Grill

Most restaurants rely heavily on their photography to bring customers through their doors. They want to convince the public to come in and try that savory hamburger seen in the advertisement. Westbound takes a different approach: while the food is delicious, the brand uses mainly typography and graphic elements to convey an atmosphere. The brand developed from the notion that the Wild West was a free, rugged, untouched stretch of open desert. It was a place with the rough and tough cowboys and sheriffs riding around on horseback not daring to mess with each other. The Westbound brand mixes old and new to create an inviting atmosphere. The rough texture, bold colors, and loud type portray the idea that this is a strong environment where customers will have a kicked-back bite or drink. Westbound embodies everything the Wild West represents: excitement, freedom, and even a little rowdiness.