William & Lauren

There are many places for men to buy suits, but high-quality, affordable, fully bespoke suits are oftentimes a rarity. For a man, being able to completely customize everything about their suit - the type of lapels, the number of pockets and buttons, the vents in the coat - and combining it into their own custom piece can be an important expression of who they are. William and Lauren allows men to do this completely online and in the comfort of their own home, right down to the measurements. As I will show you below, they wanted to create a web application that would make this process as seamless as possible to minimize the complications that usually accompany suit shopping. This web application includes diagrams for the different options, the ability to add and remove pieces, and progress bars to show how far along they are in the customization process.